Corporate Social Responsibilit

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Hisense vigorously takes part in all activities promoting public welfare. Its motto is: "To seek own edification when in obscurity, to help develop the community when in eminence".
 
Hisense believes that the physiological requirement of the enterprise is its survival; the security requirement of the enterprise is the long and stable development; the affiliation requirement of the enterprise is the acceptance by the community; the requirement by the enterprise for esteem is the esteem from the community; and the self-realization requirement of the enterprise is its contribution to the development of the nation and society as a whole.
 
Therefore, the long term objective of the Hisense Brand is to be "The most respectable global brand".
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